I'm Val! Coach for creatives
like you who are ready to be healthier, happier and more empowered women who love the business you run, the people you serve and the life you live!
Does the thought of organizing your business finances make your stomach turn? If so, there’s a good chance you’re feeling overwhelmed and frustrated because you don’t have clarity and control over your money. Bookkeeping is more than just tracking numbers–it’s about having data that allows you to be strategic in your money management. And let me tell ya – getting clarity and control over your money can transform your creative business. In today’s episode, Madison Brown of Madison Dearly Bookkeeping joins us to share the impact Profit First has had on her business, how her clients have a better experience when incorporating Profit First, and transparently shares some of her own numbers from 2023.
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Madison Brown, the founder of Madison Dearly Bookkeeping, is an absolute game-changer in the realm of bookkeeping for creative entrepreneurs. Her refreshing approach to bookkeeping has empowered countless business owners with her wealth of experience and relatable, down-to-earth style. Madison and her team take bookkeeping off your plate to give you the confidence you need to fuel the growth you’re craving. Madison Dearly is a bookkeeping team serving brand and website designers and female business owners in the online space with friendly, hands-on financial tracking and analysis. In short, these gals are not your dad’s stodgy bookkeeper, okay?
Disclosure: Some of the links below are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase.
Madison was introduced to Profit First about a year into her business. Prior to that, she was still trying to understand how to manage her money properly with ease. Now, with Profit First, she is able to better understand and manage both her money and her clients’ money.
At first, she struggled with the idea of having so many bank accounts—to overcome this, she tested it out with a spreadsheet/tool that allowed her to see how it could change her business. She soon created the separate bank accounts recommended for Profit First and can’t imagine going back.
When owning your own business, it’s only a matter of time before you face complication and likely frustration with your cash management. Especially as a creative brain – numbers just aren’t our favorite. But what if there’s a system that makes it easier to understand and control your numbers? Profit First is that game changer!
Profit First is a process to manage business money that breaks away from the traditional route to profit in business. As a bookkeeper, Madison has found such a difference in her clients that use Profit First compared to the ones who don’t. The ones who do Profit First come to every meeting with such ease, calm, and clarity in their finances.
The Profit First approach makes sure that no matter what, your business always profits! Equally important is bookkeeping and contrary to some belief, they blend perfectly. Madison underlines how Profit First helps creative business owners better understand and get comfortable with their financial trajectory right from the get-go, while the bookkeeping services she offers reinforces this with a backward glance at the actual financial data.
We’re often hesitant to do our bookkeeping, let alone, hire a bookkeeper in our businesses—for a number of reasons. Those hesitations are actually holding us back, because it brings on a number of consequences including:
While you may think you have a good handle on your finances because nothing bad has happened, it’s not accurate to “guestimate” in your head. It’s better to have real numbers and data, over doing emotional bookkeeping.
On this podcast, we believe in transparency with numbers and revenue. Madison was kind enough to open up and share her own numbers with us.
In 2023, Madison paid herself $10,057. The year before, in 2022, she paid herself triple that at $30,000. Here’s some context for the discrepancy: Madison went through a few harships that flipped her world upside down in 2023.
With everything that was happening in her business and life, Madison chose to step back and prioritize self-care, by outsourcing and hiring a VA. She is proud of her $10,000 income and how it disrupts an industry so focused on six-figures. With her $10,000 income, she was able to overcome all of the hardships she faced and built out what she calls “The World’s Best Team.”
Moral of the story: You can have the hardest season of your life and still pay yourself… IF that’s what you want to do. When you’re going through hardship, it might actually be better for you to shut your business down for a season. You get to define success for you in your current season.
This is your permission to call your year a success even if it doesn’t meet worldly success standards.
If you were to sit down with Madison over coffee and share that you were afraid about your finances, Madison’s advice would be, “How do you eat an elephant? It’s one bite at a time. When it comes to approaching Profit First, take one thing at a time. Do it small, slow, and steady, then you’ll see traction.”
3:48 – How Profit First and Bookkeeping Work Together
8:56 – Negative Consequences of Putting Off Bookkeeping
12:12 – The Importance of Objective Financial Analysis
13:00 – Wins with Clients and Tax Season
13:41 – Benefits of “Done for You” Services
14:10 – Empowering Business Owners
15:08 – Overcoming Bookkeeping Challenges
16:09 – Redefining Success and Transparency
23:38 – Working with Madison Dearly
27:13 – The Power of Madison’s Content
27:29 – Gratitude and Farewell
Mentioned in this Episode:
Connect with Madison
Connect with Val
Hello, friends. I am so excited today for you to meet Madison Brown of Madison Dearly Bookkeeping. Let me just tell you, she is like the best hype woman friend you could have. My conversations with her are just always so encouraging and she is a bookkeeper, people. Like, we’re talking about not your average numbers girl.
Val: Thank you for being here, Madison.
Madison Brown: Oh my gosh, that was like a hype girl back, like a ricochet hype on me. you so much for having me. I’m just excited to be here and talk to you. I, that sounds so like cheesy and everyone says it at the beginning of a podcast, but like, I’ve told you how fun it is for me to have conversations with you, and the fact that we get to do it on a podcast is like, amazing.
Val: Yes. And you get to be my first. And there’s great reason for that because I just love you. Okay. So we’re going to just get right into it. I want you to tell me your story with Profit First. How did you find out about it and how did that change your business?
Madison Brown: Yeah, so I found Profit First at probably one year in, into my business?
So the whole first year I was just kind of like, okay, what do I even want here? What am I doing? What, who are my people? What services am I providing? And, really doing fine with cash management, but not really understanding the true, how to do it right, or having a sense of ease about it.
And then I found profit first, I think probably just from somebody in our online business space, talking about it, picked it up. I could not, I just am not good at reading like physical nonfiction books. I love a physical fiction book. But ended up getting it in audio book form and finally finish it and just.
Love it. And now that I at least have a sense of understanding, for myself and for my business, I also get to support other business owners with my clients, who are my clients, who use profit first as well. So it definitely changed my business, especially that tipping point from year one to year two, like, okay, we got one year under my belt.
I’m figuring out what I want to do. And now I understand how to manage my cash appropriately moving forward into, okay, now let’s kind of scale and ramp up a little bit more after year one.
Val: Mm hmm. Yeah. So was there any part of it that you were a little hesitant to do at first? So a lot of people, it’s the bank accounts. Was that crazy to you or how did you respond to that?
Madison Brown: yeah. So at first, because I had a business bestie who like hailed profit first, she loved it and was like, Madison, you have to do this. And I was like, I don’t know. That’s a lot of bank accounts. I don’t have time to like walk into an actual bank, physical bank. And she was like, don’t even do that. Just use like a spreadsheet or just use, you know, a budgeting tool like YNAB.
You, you need a budget YNAB and, use that tool or a spreadsheet to kind of break it out within there. You don’t even need extra bank accounts. Just see, just try it, just test it, see how it can change your business by just implementing it. And then I did that and was like, why? Why did it take me so long?
Because technically you don’t even need the bank accounts. I eventually ended up getting them, but if you really needed to see how it can change your business, just that little test first is like night and was night
Val: Yeah, that’s something that I really love about Profit First is you can start with little pieces of it and not go like full bore doing the whole system and you will taste the goodness and you will get hooked and you eventually open the bank accounts. And, and I often tell people, For the most part, I feel like if you don’t do the bank accounts, you probably won’t follow through.
But if you’re the type of person who has the brain for it, you know, someone who’s working in spreadsheets all the time and like that comes more naturally to you. And so that totally makes sense. And it’s, it’s just a matter of like giving it a shot and not completely writing it off just because it’s different, you know?
Madison Brown: 100%. It feels different. It feels uncomfortable. You’ve never managed money like this before. But once you get the hang of it, it’s way easier than you thought it would be. So just do it. Just do it already. Don’t be like me. Just do it.
Val: Yes. That is like one of the most common things I hear. I just wish I would have done it sooner. I get it. I get it. It’s different. It’s weird. Your bank, your banker might look at you funny. But what I actually have said recently is like, why are we so concerned about doing it the normal way? Like we don’t want to be normal, right?
We want to be profitable
what’s normal is not very profitable. So why are we sticking with that? You know?
Madison Brown: If you don’t the same, then don’t do it the same. Yeah, I hear what saying.
okay. So tell me about your clients who do work with Profit First. You said it’s like upwards of 70 percent of your client base.
Is that right?
Madison Brown: Yeah.
It’s like 75 to 80%. There is a high amount of my clients who use profit first. So in contrast, the ones who don’t use profit first really do show up to our calls, feeling more of a sense of, kind of being frazzled almost of like, I don’t know what comes next. How do I change this picture? I don’t really know what to do.
And it’s, it’s more, it’s a mindset. It’s a mindset shift where I can tell that my clients who use profit first have this sense of ease and calm and separation. There’s a space for everything and everything has its own, um, earmarked purpose in their business. Um, so it’s kind of a fun place to sit, to be a bookkeeper and see the contrast between using it and not using it.
Val: Yeah, that’s amazing. So tell me about, like, I mean, if they’re, they’re feeling more of a sense of ease and, and things kind of have this purpose. Do you feel like their confidence level is higher? Like they know what they’re doing.
Madison Brown: Yes, a hundred percent. Or at least they understand themselves enough. So they might not know how to do their own bookkeeping or, or be a CFO, whatever that means. But they understand, here’s my business, here’s my cash, and how it’s, you know, earmarked for each purpose. I already know what I’m doing, and it is a sense of confidence and like I know what I need and I know what my business needs.
Val: Yeah. And I also think it’s, it’s interesting and good for everyone to hear that there are people, most of your people are doing profit first and also hiring you like they’re, it’s not all about. Profit first, and it’s not all about bookkeeping. Like we, they work together so beautifully. So tell me a little bit about how you feel like Profit First and bookkeeping work together. Like why do we need both? How, how do they play well together?
Madison Brown: Oh, they play so well together. They’re like best friends. They’re like sister, twin sisters almost, because you do need bookkeeping in your business to be able to understand. What the heck even happened last month? How much money did I bring in? How much money did I spend? Which is a huge, both of those are very important numbers to know.
How much money did I pay myself? What was I left over with? What do I need to pay in taxes? All of that, all of those questions are answered from doing your bookkeeping. However, profit first is cash management. It’s forward looking, it’s present looking. Bookkeeping is looking in the past, what happened before and how can I make smart decisions moving forward based off of true data of what has happened in the past.
Profit first really is where am I in this present day? How much cash do I have right now? And what is that slated for? And then also forward looking as well. So how long is that cash going to last me? How far can I project with, with this amount of cash? Um, so they really are like twin sisters.
Val: Yeah. Yes. That’s amazing. And can you just confirm for everybody that if you do Profit First, it only adds maybe like a minute to your bookkeeping process, right?
Madison Brown: Yeah. Maybe like maybe one, maybe five, maybe five minutes tops that it’s really adding. It’s not that difficult. I remember someone, actually a lot of people, when they first come to me, you’re like, I use profit first. Is that okay? Because I feel like, like you mentioned bankers. Bookkeepers, PAs, people who aren’t familiar with Profit First, like, you have how many bank accounts?
That’s going to be so much work. I’m going to be reconciling so many accounts. It is not that much work. It’s just transfers back and forth, like through each bank account. It is not that hard at all.
Val: Yeah. Love it. Okay. So I would really love to hear some of your experience of what are the. Like real life, real world negative consequences of putting off our bookkeeping because I am the girl who until I hired a bookkeeper, I was waiting a very long time to do it.
I just did not keep up with it. And I didn’t always know in the moment how that was stunting my growth. So tell me what some of those negative consequences are.
Madison Brown: Yeah, there’s plenty, but I’ll, I’ll highlight two. So the first one really is, having this like enter this pent up, pressure of having to do a year’s worth of bookkeeping right before you file your taxes. I have heard time and time again that 15th, I am crying. I’ve got my Ben and Jerry’s I’ve like, I can’t even do anything else in my business because I have to do my bookkeeping.
And 12 months worth of bookkeeping is no joke. 12 months worth of bookkeeping for me and any one of my bookkeepers usually takes anywhere from like 8 to 10 hours. And that is for an experienced, professional bookkeeper. So it could take you anywhere from 16 to 32 hours. Like it could take so long for 12 months.
We’re talking 12 months. So that is the number one is just that it lives in your brain and the fact that it just keeps piling up and piling up as time moves on just makes it even harder to deal with.
Val: Mm. Yeah. And I love that you said it lives in your brain because we don’t realize the mental load that we are not letting go of. We’re just leaving it there and you’re going to try to remember what you spent that money on at the grocery store nine months ago.
Madison Brown: Nope. You have no idea what it was. the second thing that, really just, I feel like weighs on people, who don’t do their bookkeeping is that you really don’t have good dynamic data to look at of what happened in the past. So if you’re not doing your bookkeeping month over month, you’re not really seeing truly where you stand.
How much money did I make in revenue? And how much money did I make from each of my revenue streams, which is a huge eye opener for so many of my clients. How much am I paying in expenses? You could have so many blind spots in your expenses where you don’t even realize that you’re spending as much money as you actually are.
And you could just be leaking out profit because you aren’t paying attention to this. And also with that data too, you can’t know where you’re going until you know where you’ve been. We all have, that’s why history is a subject that we study in school because you need to know what’s happened in the past and how you’re either going to change that or replicate that in the future.
So bookkeeping really is that history, that picture of what you’ve done before. And if you don’t know that you can’t make any strong moves, you can make some strong moves, but it’s harder to make
Val: Right. And we just don’t even realize, like, I tell people all the time, my brain just does not estimate accurately. I am not going to be right about how much I actually spent unless I do the actual math. And I think a lot of people are that way, especially a lot of my listeners, a lot of my clients, just the creative type.
We’re just, we just have to come to terms with our strengths. Estimating how much we spent is usually not one of them. And so we need that data. And honestly, there’s so many things in business. Like we make a lot of decisions based on how we feel and how we think it went or how, you know, what happened.
But until we look at the actual data, we are probably not fully seeing that accurately. It’s so important.
Madison Brown: I call it emotional bookkeeping and so many business owners do it. It’s with their gut and with their emotion. But when you have, that’s another reason to hire a bookkeeper too, is that you have a completely objective third party who’s looking at your financials. They don’t have any emotion tied to it, except for the emotion of loving you.
I like love all my clients so fully and I want them to succeed, but I’m completely third party. I don’t have emotion tied to your numbers like you do. So that’s. One of the, one of the many benefits of having a bookkeeper.
Val: Oh, yeah, so much emotion wrapped up in our numbers. And so it’s so smart to remove ourselves from that as much as we can and get other eyes on it and love it. So tell me some of the good. Stories. So we’ve got, you know, some of the negative consequences, but what have you seen as just like wins with your clients when they either start working with you or they actually start keeping up with their books?
I know you have a membership now for those people who want to do it themselves. Super excited to tell everyone about that. But yeah, tell me some of the wins.
Madison Brown: Yes.
Oh, I’m like already grinning ear to ear because I’ve seen wins in two different ways. The wins with my done for you clients, we are just doing their books every single month. We give their, their year to date books for, you know, 2023 now we give those books to their CPA. The win for them is they forget that tax season even happened.
They’re like, wait, what? April 15th just like came and went because you have someone doing everything for you, you have your CPA filing your taxes for you. Of course, we’re going to loop you in and ask you questions about, you know, holistic things that are going on in the rest of your life, especially if you’re working with a CPA, but that is the biggest win for done for you.
Clients is that they forget the tax season even rolled around. And then, like you mentioned with my new membership. This has been really fun for me to see because I have never actually watched business owners do their own bookkeeping. Why would I have to? I’m a service provider, but in these calls that we’ve had, we have study hall calls, which are like coworking, where you can kind of unmute yourself and ask questions as you need.
And then we have one to one office hours calls where people can book a call with either me or one of my bookkeepers and get something fixed or just get help with any like issues that they may have that they don’t want to talk about on a group call, but seeing business owners do their own bookkeeping and actually understand it and actually make it, we call it a click party where you’re just click, click, click, click, click done.
It is so cool to watch them say like, I just finished my bookkeeping in five minutes. And that is a huge win. They just did the whole thing. And they know they did it right because they’ve been taught and trained. They know they have access to a team of pro bookkeepers if they have any questions or if they just need like a gold star.
Those are huge wins and now they have that month over month or week over week if they want to do their bookkeeping weekly um, where they just feel really confident that it’s getting done. It’s not on the bottom of their to do list anymore because they’ve actually just jumped in with two feet And they realize it’s not as hard as they actually thought that it might be.
Val: And it definitely doesn’t take as long as we think it will. Like, we totally blow it out of proportion in our minds. Like, this is going to be hours of work, and it takes 10 minutes.
Madison Brown: Yep.
Val: Kind of like laundry. Folding laundry. I think it’s going to take hours. And I can fold, like, a basket of laundry in, like, 10 minutes.
10 minutes, five minutes. Sometimes it’s just hilarious.
Madison Brown: Can attest.
Val: Yes. Oh man. Okay. So we’re going to get into, um, a fun part of the episode where I want us to be really transparent about numbers. And this is something I just really want to kind of disrupt our industry a little bit and talk about the things that nobody is talking about.
And we have this. I think we have this fear of people knowing our numbers and we, we see it as so personal, which it is, you know, our, our money is a personal thing, but I think that we’ve gone way too far in thinking that we can’t tell anybody, like they can’t know, they can’t know what I had to do this year to make it happen.
They can’t know how hard it was. They can’t know. What I paid myself, they’ll assume this or think this, like, I just want to obliterate that. And I want this podcast to be a place where we talk about what we actually paid ourself and what our numbers really look like, because I think there’s so much empowerment in that.
And I want people to be brave with their numbers and open up. Like when we hold things inside, we are missing out on growth and community and relationship with people that we wouldn’t have otherwise. So all that to say, will you tell us what you have paid yourself the past few years? Like your, your salary, your paycheck, what has that looked like?
Madison Brown: First, before I do that, bravo to that speech. That is so like what you were putting out into the world and what you were allowing people to feel and be and do is Superb. So Yeah. you, I’ve just needed to say that first. not that I’m evading the question or anything, just kidding. I’m extremely transparent with my numbers.
Because I, I too agree that nobody’s talking about what we’re paying ourselves. So many people are like, I made a million dollars this year in revenue. I’m like, cool. How much did you actually bring home? Because I know as a bookkeeper that that’s something that’s even deeper that I think we’re all thinking anyways, even if you’re not a bookkeeper.
So, I’m going to tell you my number and then I’m going to give you a little bit of context and maybe I should do the context first, but we’ll just do the number first. So last year in 2023, I paid myself 10, 057. Low, low, low. The year before I paid myself triple that, that was 30, 000 in 2022. Let me give you a little bit of context for 2023.
When I am 80 years old and I look back on 2023, it is going to be the year that rocked. My world. Uh, my mom’s husband, who is her soulmate, got diagnosed with stage four lung cancer, and I walked through that with her, multiple brushes with death, which was really difficult to, Just difficult emotionally and difficult for my mom.
Of course. My mental health was absolutely awful. I got diagnosed with PMDD. If you know what that is, it is absolutely terrible. And then God was like, on top of all of this, I would really love if you could homeschool your kids. And I was like, What? So it just has been one thing. And even if that was the only thing that I did this year, homeschool my kids, that would have still rocked my world, honestly.
But it was so many things that I, there were so many moments Val, that I did not have a single ounce of capacity. So in this year, my My thing was like, I just got to get through. This is a bridge. This is a season. I’m going to zoom out, see my business for what it is and the longevity that it is going to have and realize that if I can just get through this year, I can make it, I can make it.
So those moments of extremely low capacity outsourced. I have, multiple full time team members Right?
now that execute, most of the bookkeeping. I Have a business manager, got my virtual assistant. So this was a year of outsourcing. This was a year of Madison is. Prioritizing self care for the first time in her life in a long time.
And I’m still able to serve my people by doing that, by investing in me. So I’m really, really proud when I, when I say I made 10, 000 this year, and that’s an average of less than a thousand dollars a month, I’m proud because I made it. Because I did something for myself, because I did something for my kids, because I am disrupting this industry and changing something that I saw that was wrong in the world with no work life balance and toxic corporate culture.
I’m doing that. I’m changing that. So I’m actually really proud of that. And also to your point too, of why people might not want to share this number. I know for me, I didn’t share it before and I’ve never shared this really before this season because I didn’t want people to think I was a fraud. I’m a bookkeeper.
I do money things. I should be rolling in the dough over here. Uh uh. I’m a human. I’m a human just like everybody else. Um, and I struggle just like anybody else, but I also know that I can stand on my own two feet and be, feel a real, true, genuine sense of pride in that number because it wasn’t zero. It wasn’t 0 and I still made it out and I still am high.
I have the world’s best team. So that is just a fun thing to be able to say to
Val: Wow. That is incredible. Thank you for being so vulnerable with us. I know that that’s hard, but it is so helpful for so many people. Like, people need to hear your story. They need to hear that you can have the hardest year of your life and still pay yourself and keep your business afloat. If, I do just want a caveat, If that is what’s best for you in that season, like we all are going to have a different situations.
And sometimes it is okay to shut your business down for a year. And it is okay to pay yourself way less for a year just to survive. We, we need to give ourselves so much more grace than we do, especially with the numbers because. We have something in our heads. We have some picture in our heads of what it’s supposed to look like and what we think everyone else is doing.
Even when you mentioned people who work in finance, like they have to be rolling in the dough, right? But that’s not even the case. It’s all about what is your specific definition of success in this season right now, not your longterm, you know, where you want to be when you’re 20 years into your business, but right now, what can success look like for you and for you?
That was very different this year than the year before, and it’s going to be very different next year, and we need to get more specific about right now. Like what is success right now and how can I measure that in a way that I can actually reach it and feel good about what I’ve done with my money, with my time.
And it’s not always about growing. It’s not always about paying yourself more. It’s not always about all these things that we see so often we need. to just put the blinders on. I know everybody says this, but really, really, you need to put the blinders on and look at your life. What you want, what you need, and that’s what you’re measuring with.
Not not Instagram, not the highlight reel, man. Thank you for sharing that.
Madison Brown: round of applause everyone for Val because what she just did right now, I’m like, might get emotional. You just gave me permission to call my year as success
Madison Brown: because that was successful. What I did was successful for me. And honestly, if someone else judged me for it or thought any differently or didn’t trust me, because of my numbers, bye.
Madison Brown: I am happy with this. The Lord is happy with the work that I’ve done. My family is happy. So I can, I can redefine my own success in that way. So thank you for that.
Val: you’re so welcome. So tell us just a little bit about. What it looks like to work with you. What are the different ways to work with you? Talk about your membership. And, I mean, give me, give me just like your heart with it. Like, cause I love your heart. And I love that you’re not the typical finance person.
Like, I love that you’re a woman, you’re fun, you’re, you know, you’re just not the, I’m sorry, but you’re not the old white dude sitting at his desk, you know?
Madison Brown: Sure. Not that ain’t me. Nope. I really felt like I didn’t fit in, in the like public accounting world at the. top 10 CPA firm that I was working at. I was just like too loud and colorful and fun and different. And, and now that I get to be an entrepreneur and really just lean into that and be like, this is me.
I also want to say too, before I tell everyone how to work with me, I do have a plan to move forward and be profitable. So I’m still using my proper gross percentages. We have evaluated all of my expenses. Like, yeah, this year was crazy. 2024 Awesome. So ways to work with ways to work with me, uh, done for you services.
We have monthly bookkeeping. We love to do it. We’re a team of nerds around here. So if you need monthly bookkeeping, we can get that off your plate. And then we also have the membership coming up too. So get on the wait list at Madison dearly. com slash membership. , and that is honestly, it sounds so cheesy, but it’s so transformative, like getting to see business owners do their own bookkeeping and systemize it in a way that is easy for them to do. Easy. I said the word easy to do month over month and to keep up with it, have access to a team of professional bookkeepers. other business owners are right there with you.
So it’s, it’s a fun place to be. And of course there’s like a library of resources there. I’m just like. Putting everything out there. Like pretty much everything that’s in my brain, you get so, at an externally discounted rate from the actual like done for you services.
Val: That’s awesome. So then tell us just kind of where to find you. I know you have YouTube. You’ve got Instagram, like gave us all the places.
Madison Brown: Yes, we are Madison dearly everywhere. So madison dearly.com. Got my whole blog there. Got all of my YouTube videos as well. You can find me at Madison Dearly Bookkeeping on YouTube, Instagram, Madison, dearly. You’ll see my kids there. You’ll see all the homeschooling things going on there, as, as well as the great easy bookkeeping tips and tricks to really just make this a more fun click party part of your business.
Val: I love it. I love that you call it that. That is so fun. Okay, so I’m going to put you on the spot here. I would love for us to just end with what would be your Best piece of advice for someone who feels nervous or hesitant about finances in general. Like what it like, just speak from the heart.
What would Madison say sitting down at a coffee shop with someone who just is like afraid about their finances? Mm.
Madison Brown: is that how do you eat an elephant answer? It’s a one bite at a time. And Val talks about this too. When it comes to approaching profit first, it can feel really daunting, really new, really different. Take one thing, one thing. Take that little bite and do it. Sign up for a zero accounting software subscription.
That’s it. Just do that. And then don’t touch anything else until next month. Do something else next month or next week. Just do one small thing a little bit at a time. And as you do that, as you snowball and as it gets bigger, then you’re really starting to see some traction and it feels so much less daunting.
Before you know it, you’ll already be like in the water splashing around because you did it. You actually did one little thing a time.
Val: Beautiful. Love that. Thank you so much for being here. Seriously, you guys, you need to follow her. You need to watch her videos. Man, she really is the most amazing hype woman and just makes the bookkeeping number stuff less boring. So follow
Thank you for being here. We’ll see you next time.
Madison Brown: Thank you.
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